When our projects need an analytic mindset that thinks outside the box; they call on Ulla Hester. She is the TDM Planning Lead at UrbanTrans. Ulla has more than ten years of experience in transportation and urban planning. She specializes in assisting public and private sector clients with the development of transportation demand management and active transportation plans and policies, creating plans and tools that help developers comply with TDM requirements, and conducting program impact evaluation efforts.
Prior to joining the Denver office in 2015, Ulla spent more than six years on district-wide planning and implementation of transportation, sustainability and other projects in the Longwood Medical and Academic Area in Boston. Her broad experience includes planning and implementing bicycle facilities and programs, building consensus among institutions with different needs, analyzing transit agency budgets, fare policy and performance measures, providing analysis for shuttle rerouting and consolidation projects, and TDM planning.
Having lived and worked in Germany and both coasts of the United States and in more than one industry, Ulla brings unique skills, understanding and perspectives to our company and our planning projects. Her work is driven by her strong commitment to sustainability and her passion to improve people’s quality of life through planning.
Ulla is an active member of the American Planning Association, American Institute of Certified Planners, Women in Transportation Seminar and the Association for Pedestrian and Bicycle Professionals.
In her spare time she can usually be found outside. On the side of a mountain for an afternoon hike. In the middle of a lake for a summer swim. Or, navigating the city on a lovely bike ride.