Asheville Transit Branding & Marketing

Project Highlights

UrbanTrans led the successful re-branding of the Asheville Transit System in Asheville, North Carolina. The newly acclaimed branding system is a direct result of our enthusiastic client, City of Asheville, and collective project team efforts including our talented sub-consultants fd2s, Studio No. 6, and Carticulate Maps. The project scope required the development of a new transit brand that was representative of the vibrant personality of the community.  This new brand was also designed to encapsulate the planned transit investments and strategies that would create a diverse culture of choice-riders in Asheville.  Today this effort is proudly and clearly communicated through the transit systems new brand:  Asheville Redefines Transit (ART).   Building upon this compelling new transit brand, our team developed an accompanying slogan that easily explained the intended experience when riding the system while also positioning the palpable benefits of an Asheville transit lifestyle.  This new slogan being: “Ride. Relax. Connect.” This project required the successful completion of a complex network of inter-related tasks including:

  • Stakeholder engagement, facilitation, and analysis
  • Focus groups, online surveys and community polling
  • Experience audits and commuter behavioral observations
  • Photo inventory of existing system components

Asheville’s project resulted in the development and production of acclaimed design and visual components that have inexpensively yet vividly launched this new brand including:

  • Exterior vehicle wrap designs and installation
  • Transit station and maintenance facility signage
  • Critically acclaimed bus route maps
  • A complex bus stop signage and way finding system
  • Bus driver uniforms
  • Website assets