“Orange is the happiest color.”
– Frank Sinatra

Aaron Gaul


What can you expect when you work with Aaron? Data-driven strategies, measurable return-on-investment, and distinctive creativity. Aaron’s passion for seemingly humdrum topics such as neuro-economics, psychology, and behavior change theorems has resulted in transportation projects that not only stand out; they advance the industry.

Aaron brings over 16 years of experience in transportation consulting including program planning, development, implementation, and marketing. His career has taken him around the globe including projects throughout Australia, Canada, New Zealand, and the United States.

For over a dozen years, Aaron has been a vital part of the UrbanTrans team. In that time, there is plenty he’s proud of but it turns out there are a few numbers he’s been keeping score on including: convincing his wife to two international relocations to open the company’s Toronto and Los Angeles offices. He’s been invited to speak and keynote at dozens of industry leading events to share his perspective and experience. He’s contributed to over a hundred innovative TDM plans.  He’s conducted literally thousands of outreach events to engage with vital stakeholders. But the one metric he cares the most about is the number of behaviors changed. He’s still calculating that one.

Aaron is known for his entrepreneurial spirit, hunger for innovation, and desire for winning clients’ awards. Aaron is also known for his ever-present sidekick Boston Terrier, Frank. He is an active member of key industry associations.  He represented Canada on an International TDM Panel at the Behavior, Energy, and Climate Conference.  He has also been invited to speak at numerous transit associations. Aaron has been a long-standing and active member of the Association of Commuter Transportation (ACT) and the Association of Commuter Transportation- Canada.  Aaron has received the prestigious President’s Award from ACT and the President’s Award from the Southeast Chapter of ACT.   Aaron was the Chair of the International ACT Conference held in Atlanta. Aaron previously served as Secretary and Vice President to the Southeast Chapter of ACT.