Potomac and Rappahannock Transportation Commission’s TDM Program

Project Highlights

UrbanTrans has proudly worked with Potomac and Rappahannock Transportation Commission (PRTC) for the last four years to deliver their commuter outreach program, Omni SmartCommute, to employers across Prince William County. Omni SmartCommute delivers results-driven programs and campaigns designed to change transportation travel behavior amongst their unique employer population.

In 2014, UrbanTrans developed and delivered an awareness campaign titled Fuel your Life. The campaign was designed to educate commuters on the ease of creating a carpool and the subsequent lifestyle benefits from the behavior change.  The campaign was held during the month of April and upon completion, produced a staggering increase of 88% in new monthly rideshare applications.  The Omni SmartCommute program has also delivered successful employer champion workshops on teleworking, behavior change strategies,  and TDM best practices.  Participant feedback has resulted in key networking opportunities, enriched work site programs, and a more efficient program delivery.