The US 36, which connects Denver to Boulder, is currently undergoing a transformation that will add managed lanes, bus rapid transit, bus-on-shoulder service and a regional bike path to the corridor. While construction of these improvements occurs travelers must deal with added levels of congestion. The corridor’s stakeholders have advocated for the implementation of TDM strategies to mitigate these impacts and encourage more travelers to transition from driving alone to using transit and carpooling in the long term.
UrbanTrans is working with 36 Commuting Solutions, a TDM provider along the corridor, to develop a TDM construction mitigation plan for the US 36 corridor that will encourage travelers to choose sustainable travel modes during construction and in the future when the new transportation services and infrastructure are completed. Development of the plan involved coordination with area employers, multiple government agencies and regional TDM implementers. The plan’s recommendations include unique subsidies to encourage travel behavior change, a robust marketing plan, the creation of multiple districts where employees will be eligible for free transit passes, new tools to inform commuters of their travel options and methods for measuring the impact of the program on travel behavior.